AiSDR Insights on Hot Topics in AI Sales and Marketing

Have you ever asked ChatGPT the same question twice? Did you get the same answer? The answer’s probably no, so long as the question wasn’t too basic. This is because outputs from generative AI are “non-deterministic”. In other words, answers will vary, which means we need some way to assess the quality of any given […]

Many believe the era of cold email is over. But even though social media and messengers have made sending messages easier than ever, email is far from gone. Businesses continue to send emails for a reason.  333 billion emails were sent each day in 2022 alone.  The reason is simple. Email works, and when email […]

SPF, DKIM, and DMARC are email authentication methods that help prevent spammers, phishers, and other unauthorized parties from forging and sending emails from a domain they don’t own. In most cases, you’ll set these up before you can warm up an inbox and domain. Domains that don’t have their SPF, DKIM, and DMARC set up […]

When it comes to cold outreach, it’s not a question of if subject lines can make or break a campaign. They will.  Subject lines forge a reader’s first impression of your email. When they’re good, you get more opens, which can lead to more clicks and responses. But when they’re bad… you get the picture. […]

In literature, music, and cinema, classics are synonymous with quality. They might not be the hippest or trendiest item of the day, but they still merit their fair share of attention.  The same holds true for the AIDA framework.  The AIDA framework is a simple, easy-to-grasp formula that can help you reach and convert your […]

Since launching my first company over 7 years ago, I’ve had a lot of conversations with CEOs and start-up founders about how to unlock rapid growth, whether it was for my company or theirs. I’ve also advised some early-stage start-ups about their current growth strategy, as well as their approach to founder-led sales. Here’s one […]